Intellexo helps companies create insight-driven marketing strategies.
What we do
past, present and future
- What do your customers need and want? Who are they and how do they behave?
- What stops customers from doing business with you?
- To what extent are you meeting their needs?
- How satisfied are they and what is the root cause of any dissatisfaction?
scale, potential and characteristics
- What is the size of the opportunity in your market?
- How much of that opportunity could you capture?
- How is the market growing?
- How is the market structured?
- Who are the competitors, where are they strong and what threat do they pose?
He has worked in group strategy teams at Guardian Media Group, the newspaper publisher, and Ascential, the FTSE 250 business-to-business media company. He was latterly Digital and Insight Director in Ascential’s exhibitions division, where he oversaw marketing strategy for all digital channels and drove customer and marketing understanding for brand teams.